Vishal Fashions Makes a Grand Debut at the 15th IIFA Weekend 2014
Vikram Phadnis to design a Collection for Vishal Fashions at IIFA 2014 Mumbai 16th?April, 2014 ?Vishal Fashions Pvt. Ltd., which holds a strong presence in the domestic fashion industry, announced its international foray. ?Vishal Fashions will showcase its garments at this year?s IIFA Awards in Tampa Bay,?Florida, USA. Leading fashion designer, Vikram Phadnis, who is also a favourite among the leading ladies of Bollywood, has been roped in to design an exclusive collection. The?IIFA Collection by Vikram Phadnis for Vishal Fashions?will be showcased at IIFA Rocks, a event that is a specifically designed platform for fashion & music. To be held on the 24th?of April at the Tampa Convention Centre, the evening will be attended by Bollywood stars Shahid Kapoor, Farhan Akhtar, Anil Kapoor, Saif Ali Khan, Kareena Kapoor Khan and many more. The dazzling?Malaika Arora Khan?will sashay down the ramp as the showstopper. The Collection designed by Vikram Phadnis for Vishal Fashions is called ?Nazakat? and will be an epitome of classic Indian attire. Malaika Arora Khan?said, ?I am so excited to be walking at IIFA Rocks this year. The Nazaakat Collection is all about celebrating femininity. Elegant Indian wear in rich hues are an all time favorite and are guaranteed to be a runaway hit. Vikram is not just a brilliant designer but is also a very dear friend, and I am honoured that he has asked me to walk the ramp for this gorgeous collection. The Nazaakat Collection truly deserves to be showcased in a global scale and IIFA provides the perfect opportunity.? Designer Vikram Phadnis?said, ?I?ve been showcasing my Collections at IIFA for many years and it has always been a fabulous experience. IIFA is the perfect platform to reach out to the global Indian community and the Indian Film Industry. Having partnered with Vishal Fashions this year, the Collection ?Nazaakat? is going to be a visual treat. The concept of the collection is old world charm, the idea being to bringing back classic designs in deep rich tones. The colors I have incorporated are primarily black, beige, gold and maroon with bursts of red, pink and orange. The collection is sexy and glamorous, but without modernizing the sari.? The collection will largely feature Sarees along with Lehenga Cholis and Jalabias in tissues, nets, georgettes and brocades that speak of taste, class, richness and allure. Each piece will be an artistic design.? Commenting about the association,?Mr. Dipesh Shah,?Director,?Vishal Fashions Pvt Ltd?said, ?We are thrilled to have a designer of Vikram Phadnis?s caliber on board to design our IIFA collection. This collection will encompass the luxury Indian couture experience for those women who value and appreciate classic Indian designs.? About Vishal Fashions Pvt. Ltd. Launched with an aim to drape every Indian woman in the most traditional ensemble, today Vishal Fashions Pvt. Ltd. hold a strong position in the national and international fashion industry. Situated in the hub of the textile business in Surat, Vishal House is a 1, 38,000 sq.ft. fashion factory. One of the main USP?s of the company is printing onto fabrics using exquisite digital machinery unit which is the first-of-its-kind in the world. With state-of-the-art manufacturing capability to produce more than 2 crore mtrs. per annum, Vishal Fashions is the leading manufacturer of Sarees, Dress Materials, Kurtis & Chaniya Cholis.?The attention to detail is maintained with the use of exquisite digital machines, which is the first of its kind in the world. Leading actresses such as Daisy Shah, Zarine Khan, Puja Gupta & Isha Gupta have been associated with the brand and have been showcased in the catalogues adorning the various creations of Sarees and Dress Materials. The brand has also been associated with India?s glamour industry, Bollywood. From in-film branding to launching individual collections dedicated to the film, the brand has been associated with films like Dabangg 2, Ranjhanaa, R.Rajkumar and Jai Ho to name a few. The brand has made its place in the heart of not only the fashion but also the film industry. Vishal Fashions has also ventured into the retail sector, launching its exclusive store ?Arissa? with?32 stores pan India and aiming to reach 60 by the financial year end in 2015. The brand has been associated with leading designers like?Manish Malhotra, Neeta Lulla, Vikram Phadnis, Masaba, Falguni & Shane Peacock, Rocky S, Archana Kochhar and Priyadarshini Rao to name a few.