Tata Capital & SBI Card launch ‘Tata Star Card’ in collaboration with Star Bazaar
Mumbai, 16th May 2017: Tata Capital & SBI Card today announced the launch of a unique credit card in collaboration with Star Bazaar, a multi-format grocery retail chain present across Mumbai, Pune & Bangalore. Designed for the growing segment of customers who frequently purchase grocery/departmental category items from organized retail stores, the Tata Star Card offers an unmatched value proposition in this segment. Shopping with this card will bring customers 3.5% value back at all Star Bazaar outlets plus the advantage of earning an additional upto Rs. 500bonus, through Star’s loyalty program, every month. This is an exclusiveprogram which gives the customers of Star Bazaar, a cashless and hassle-free shopping experience along with the benefits of Star’s popular loyalty program, Clubcard.
The TataStar Card has been launched in two variants, Platinum and Titanium, which offera superior savings proposition to the loyal customers of Star. In addition tosavings on everyday shopping, the card also offers accelerated rewards onDining and International spends.
At present,Star Bazaar maintains a robust customer basewith majority of its sales comingfrom its Clubcard members. Now, the retailer has further boosted the privilegesof its loyalty program with the objective of making it one of the mostrewarding schemes in the market.This initiative by the retail chain is based onincentivizing customers for their monthly shopping. Clubcard will rewardcustomers for shopping throughout the month (across multiple bills) with higherreward points. On shopping of Rs. 2,000 - Rs. 10,000 in a month, customers willbe awarded Rs.50 – Rs.500 in the subsequent month.
Speaking atthe launch of the card, Mr. JamshedDaboo, MD, Trent Hypermarket Pvt. Ltd.said,“We have always valued our loyal customers& believed in bringing more valueto their purchases. In this view, we have revamped our loyalty program& nowpartnered with SBI Card & Tata Capital to make the shopping experience atStar more rewarding. We believe this new partnership is a strong proposition& will play a key role in strengthening customer loyalty,”
Commentingon the initiative, Mr. GovindSankaranarayanan, COO – Retail Business &Housing Finance, Tata Capital said, “Tata Capital is committed to creatingcustomer centric financial products for its ever-expanding customer base andare pleased to launch the Tata Star Bazaar Card for our existing and futurecustomers, targeted at enhancing our customers’ shopping experience. We believethat Star Bazaar’s proposition coupled with Tata Cards’ robust loyalty programwill help deliver superior value for our customers and make the purchasingexperience at retail outlets more gratifying.”
Mr. VijayJasuja, CEO, SBI Card said, “We are pleased to partner with Tata Group onceagain to bring a rewarding shopping experience to customers of Star. At SBICard, it is our constant endeavor to forge associations and create productsthat bring enhanced value to consumers. The Tata Star Card is designed forcustomers who frequently make Departmental & Grocery category purchasesfrom organized retail stores. This is a growing consumer segment in India andwe look forward to offering such customers a strong value proposition on theireveryday shopping. We have had a successful association with Tata Group for theTata Cards. We are confident of repeating this success with the Tata Starcard.”
Key featuresof the Credit Card
•Joininge-gift vouchers from Star worth Rs. 3500 on Tata Star Platinum and Rs.1000 onTata Star Titanium Card
•3.5% valueback on purchases at Star Outlets and up to 5% value back at select Tataoutlets
•Complimentaryloyalty program membership to Star,Star Clubcardwith a chance to earn a bonusup to Rs. 500 every month as well as other membership benefits
•3 RewardPoints per Rs. 100 spent on Dining, Grocery and International spends.
•1 RewardPoint per Rs.100 on other retail spends
•Milestonebenefits of Rs. 3000 on annual spends of Rs. 300,000 and Rs. 400,000 each onPlatinum variant
•Instantreward redemption against purchases at Star & other participating Tataoutlets such as Westside, Croma, Ginger, Tanishq and Titan
•Joining andrenewal fees are Rs. 2999 for Platinum variant and Rs.499 for the Titaniumvariant