Sunny Leone to be the new face of Jewelsouk.com

Mumbai, April 18th: www.jewelsouk.com, India’s first and the world’s largest online marketplace for jewellery announced Bollywood Actor Sunny Leone as its new brand ambassador and unveiled its new TVC. Launched in 2015, www.jewelsouk.com now has an average of 10,000 unique daily visitors and offers more than 50 brands and over a million designs and choices to the consumer to buy jewellery including Fine Diamond Jewellery, Bridal Jewellery, Gold Jewellery, Gold & Silver Bullion and coins , Accessories and International Branded Watches.

It’s latest TVC, featuring its new brand ambassador Sunny Leone and directed by the Bollywood celebrity Director Siddharth Anand, focuses on the myriad advantages that the online jewellery marketplace brand offers for jewellery consumers in India at large. Contrasting, in a simple but effective manner, the limitations that shoppers faced when buying jewellery at a conventional retail store with the convenience of online shopping, the TVC shows an initially disappointed Sunny Leone finally realising that it is best to buy jewellery from the online marketplace Jewelsouk.com . It’s a very simple campaign with a clear cut message. Sunny Leone said about the film “in the casual glam film I’m searching for jewellery that looks great on me; not necessarily a special occasion shopping, but the type that any woman needs today for everyday wear. I know what I want, and I finally find it on Jewelsouk.com and that too at a great price. The tag line of the film is apt. Ask More. Get More. Save More”

Jewelsouk.com not only gives a virtually unlimited choice that no brick and mortar store can match (more than a million designs across multiple categories), it also allows one to shop from the comfort of home and at a time of your choice. There is also a comparative anonymity – unlike in a store, you can browse endlessly without having to feel even a trace of embarrassment if you end up deciding not to make a purchase at this point of time.The unique model which is redefining shopping in the 21st century is also able to offer fabulous discounts as it is has very limited overheads compared to traditional stores. Transparent pricing, and the guarantee of hallmarked gold and certified diamonds, are among the many other benefits that Jewelsouk.com offers.

More than 50 top jewellery and accessory brands of India including most of the leading names among India’s top jewellery brands are already present on Jewelsouk.com. These include diamond jewellery brands such as Nakshatra, Gili, Asmi, Nirvana, etc and gold jewellery brands like Maya Gold, Shuddhi and others. It also has unique offerings like jewellery crafted with the new age precious metal Lumineux Uno that is an amalgamation of gold, silver, palladium and platinum.

Commenting on the success of www.jewelsouk.com and the new Brand Ambassador, Saurav Bhattacharya, President, Jewelsouk.com says, “Today’s millennial online jewellery shopper is difficult to please because her standards are high, she is willing to explore more and continue the search till she finds just what she wants. www.jewlsouk.com is the answer to this need of a multi-brand and multi-category jewellery market place with over a million pieces of jewellery for the consumers to choose from and has revolutionized the way jewellery is bought online. Our platform straddles across categories of solitaires, diamond jewellery, gold jewellery, coins, religious figurines and international branded watches and so there is more than enough choice for every consumer and for her every need sate”.

He adds, “www.jewelsouk.com’s new brand campaign that features a TVC with Bollywood Actress Sunny Leone, the right fit for the platform as she is multifaceted with many different aspects to her persona, in a sense, she is ‘fearless’, willing to do something new and succeed in it too”.

Commentingon the future plans, Mr. Bhattacharya says, “Currently in its pilot stage, www.jewelsouk.com aimsto provide consumers with an omnipresence ‘brick and click’ option. People canbuy their branded jewellery online and go to the offline outlet of the brand toinspect and verify their purchase. They can choose the offline store locationwhere the product should be delivered and then confirm their purchase aftersatisfying themselves completely”. 

Sunny Leonewho is recognised as one of the most searched personalities on the internet,apart from her Bollywood fame says, “I am very happy to be associated with ww.jewelsouk.com cateringto the jewellery shopping needs of every modern women. Anytime shopping, withassured quality, wider choice and great savings – that’s exactly what we need.I love the jewellery that Jewelsouk.com has to offer. So many brands I can findsomething for my every need. Asmi gives me jewellery that is trendy and rightfor work; Gili is classy daily wear for casual social occasions, and Nakshatrais truly Devine, for those very special occasions.” 

Kaushik Mukherjee, CEO,Jewelsouk.com said,“Jewelsouk.com has been going from strength to strength in the online jewelleryE-commerce space that offers rapid growth opportunities. The need is to keeppace with technological developments and constantly evolving consumer tastes.Jewelsouk.com firmly believes in the need to rewrite conventions, andconstantly improvise, make changes and adapt. And it is what our new brandambassador Sunny Leone as a star embodies.”


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