#ScullersChinosForIndia hits a high note

Mumbai, April 26, 2017: Scullers, the flagship brand from the house of Future Lifestyle Fashions, best known for its legendary chinos, recently organised #ScullersChinosForIndia, a campaign to dress India in chinos. The three-day PAN India activity that started on April 22, saw an overwhelming response in all the Exclusive Scullers Stores and Central Malls across the nation.

As acategory leader, Scullers wanted to engage with their users in a unique manner.The concept was to take the brand’s relationship with chino users to the nextlevel by connecting with them through a pioneering idea. For this campaign,Scullers invited people to give their old trousers in exchange for a brand newpair of Cuban Chinos at flat Rs. 999. The campaign saw participation from over5,000 people, who got an opportunity to experience the newly launched CubanChinos from Scullers.  The brand collected over7,000 old trousers whichwere later given to people in need.

Sangeet Kishore, Sr. Brand ManagerScullers, said “ We are glad that people could experience our Spring Summer 2017‘s latestoffering, Cuban Chinos in an unique way. We used innovative visualmerchandising elements to further enhance the in-store experience for ourcustomers which are inspired by the colourful architecture, vintage cars andvibrant tropical lifestyle of the Cuban seaside. Through #ScullersChinosForIndia campaignwe gave an opportunity to more than 5,000 people to upgrade their wardrobe withbrand new Cuban Chinos from Scullers"

On the hugesuccess of this initiative, Shibani Mishra, Chief Marketing, FLFBrands said, “We are excited with the overwhelming response generatedby #ScullersChinosForIndia campaign, the turnout wasexceptional.  We had over 10,000 registration of which 5,000 people walkedin to exchange their old trousers. We collected more than 7000 trousers whichwe will give to Goonj, with whom we have associated for this activity. Being the leader in chino category, we have always ensured that we bringsomething new and innovative to our customers not just in terms of product butalso through brand experience. We are glad that we could meet our objectivethrough this campaign."

Forparticipating in the event, the brand invited people to register at scullers.com/chino-for-india onregistering they received an exclusive invite via sms and email. People wereoffered to visit any Scullers exclusive stores and Central malls across Indiato exchange their old trousers and get a brand new Cuban Chino at flat Rs.999.Walk-in customers had an option of spot registration to avail this offer.


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