Reliance Entertainment launches BIGFLIX
MUMBAI, APRIL 25, 2017: Anil D. Ambani led Reliance Entertainment's pioneering movie platform, BIGFLIX, is now a global personal blockbuster for Indians in India and audiences across the world. Reliance Entertainment today announced the launch of BIGFLIX in a nine-language, multilingual avatar for India and global markets.With the re-launch, the country’s first video-on-demand brand is back with a contemporary positioning and a bigger reach in and outside of India.
The newBIGFLIX will have 2000 HD movies in nine Indian languages to start with,including Hindi, Telugu, Tamil, Punjabi, Malayalam, Gujarati, Marathi, Bhojpuriand Bengali. The indigenously developed technology of BIGFLIX will deliver apersonalised theatre experience to users who can stream and download movies advertisement-free,on any Internet-connected device including personal computers, tablets,smartphones, smart TVs and game consoles.
BIGFLIXtechnology will allow a multi-screen experience to users who will be able toswitch devices –smartphone to tablet to television and back – inthe middle of a film. The same technology will also allow a clean and smoothfilm experience.
Said Mr.Shibasish Sarkar, Chief Operating Officer, Reliance Entertainment, “Indiansare moving to digital entertainment in a big way with consumption growing ondaily basis. Notably, BIGFLIX will fill in the void created by the decline ofthe home video market by digitally delivering movies.”
With 3.9million registrations, BIGFLIX is already amongst the leading SVOD(Subscription Video On Demand) provider. It offers video content in categoriessuch as feature films, short films, devotional, and movie trailers.
Mr. AmitKhanduja, CEO, Reliance Entertainment-Digital, said, “Globally the demandfor video content has risen steeply, and the digital platform is witnessing awider audience everywhere, including India. BIGFLIX will provide high qualityvideo content from some of the biggest banners including Dharma, Disney,Viacom, Phantom, Telegu One and Rajshri, among others.”
In itsrevamped avatar, BIGFLIX will also serve the latent demand of the Indianexpatriates across the world. With its multi lingual library of 2000+ HD films,including latest films, BIGFLIX aims to put an end to piracy and poor qualityfilm viewing.
BIGFLIX isone of the world’s largest SVOD provider with over 3.9 million registeredusers. Launching with an aggressive pricing of Rs 50 for unlimited viewing permonth, BIGFLIX is set to provide quality entertainment without breaking thebank across genres, languages and platforms.