Mitsubishi Electric India Inaugurates Exclusive MEQ Hiroba

Mumbai, 21st April, 2017: Mitsubishi Electric, a global leader in premium Air-conditioners, inaugurated an exclusive and unique ‘concept showroom’ for residential use, Air-conditioners at Shop No- 9, Sheetal Sai Building, Near Shahi Restaurant, MTNL Road, Sheetal Nagar, Mira Road East, Mumbai. This exclusive showroom is referred to as MEQ Hiroba, which offers the range of Mitsubishi Electric products with highly advanced technology, quality and durability at a sustainable cost. Mitsubishi Electric Quality (MEQ), measures the quality to give best experience in our products, services, partnership and people. Hiroba in Japanese means a public space for people to gather and MEQ Hiroba will be the platform where new technologies are announced.

Speaking ofthe MEQ Hiroba concept, Mr. Yozo Ito, Director and Business Unit Head of Airconditioners, Mitsubishi Electric India (MEI) said, “These areexclusive showrooms for display and sales of Mitsubishi ElectricAir-Conditioning products to encourage the customers to have a touch and feelof Mitsubishi Electric products. This will help enhance the visibility ofMitsubishi Electric as premium Air-Conditioning brand. These exclusiveshowrooms will display the entire range of Mitsubishi Electric products whichincludes room air-conditioners, packaged air-conditioners, City Multi VRFsystems and Jet Towels.”

As of now,Mitsubishi Electric has opened more than 65 MEQ Hiroba(s) in India. MitsubishiElectric Room Air-Conditioners have industry leading features like Anti- AllergyEnzyme Filter, Auto Restart, Eco- Friendly, Hi-CFM which gives quality, preciseand fastest cooling.

According toMr. Neeraj Gupta General Manager-Sales & Marketing, Air conditioners,Mitsubishi Electric India (MEI), “Many shoppers in India still prefertouch-and-feel and want to try out products before buying them. There is awhole set of customers that prefer to have someone walk them through thepurchase process. MEQ Hiroba extends a unique experience as it provides thecustomers complete knowledge in the field of air conditioners. Also, we arecommitted to provide unparalleled consumer experience with a network of highlytrained sales, service and maintenance through our strong dealer network. Now,for any issues with regards to air conditioners, customers can contact 1800 1022626 and our service department will be available to resolve the problem in ashort turnaround time.”

MitsubishiElectric India intends to launch several such exclusive showrooms across thecountry during this financial year as part of its initiative to build a largerfootprint for its brand in India.


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