Jealous 21 announces “Free Jeans Day” for the first ever time in India

Mumbai, March 24, 2017: Jealous 21, an exclusive women’s denim brand for the young contemporary girls from the house of Future Lifestyle Fashions, brings India’s first ever Free Jeans Day on the 25th and 26th of March 2017 at stores in Mumbai, Bangalore, Delhi and Chennai. The campaign is the biggest apparel experiential event, designed for the new-age trial generation.

This is thefirst time in India that a brand will be seen carrying out an unique digitalcampaign on a large scale where they are inviting girls to try out their latestcollection. With this initiative, Jealous 21 is giving an opportunity to thegirls to get a first-hand experience of its products and build a strong bondingwith the brand.

Jealous 21revolutionized the jeans market for women by launching “Hipfit Jeans”that fits every body type of Indian women. There are 3 hip sizes for everywaist size. Hottie for slim hips, Hourglass for regular hips andBootilicious for curvier hips. To complete the look, Jealous 21also offers a wide range of fashionable tops in their Spring Summer ’17collection – Boho Chic, Indigo Diaries and Floral Fantasy.

Rahul Gupta,VP Jealous 21 says, we are adapting a radically different approach for ourcustomers to get connected and experience the brand at our cost, by giving themfree jeans for trying our product. This is going to certainly create a newbenchmark in the fashion industry.”

Chief,Marketing of FLF brands, Shibani Mishra says, “Free Jeans Day is conceptualisedto create a day that the girls will look forward to every year and celebratebeing confident and comfortable in their skin. This first ever event of itskind aims at creating a buzz in social media, drive footfalls to the store andgenerate trials, all at once.”

Forparticipating in the campaign, girls have to follow a simple procedure wherethey have to register on Jealous 21 website or Facebook to get their exclusiveinvite with a unique code, to visit the store. At the store, the girls have totake a selfie wearing any Jealous 21 garment and upload it, tagging @jealous21and #freejeansday on Instagram or on Facebook and take away a free pair ofjeans. Link to registration:

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