Indian travelers vote for Australia as their favorite adventure destination!

Mumbai, 19thJune?14:Readers of India?s leading travel publication have voted for Australia as theirfavoriteinternational adventure destination. The recently announced Lonely Planet Travel Awards 2013 places Australia atnumber one position as ?India?s FavoriteAdventure Destination (International)?. Australia was also adjudged the 1st runner-up as India?s Favorite Destination (International) and the 2nd runner up for theBest Family Destination (International). A holistic destination offering a range of experiences, Australia has something to satiate every type of traveler, be it the youthful adventure lover, the newly married couple on a honeymoon or the family travelling with kids. Some of the best of Australia adventure activities popular amongst Indian travelers includes sky diving at Wollongong, bungee jumping at Cairns, climbing the iconic Sydney Harbour Bridge, hot air ballooning at Yarra Valley, jet skiing at GoldCoast, learning to surf at Bondi beach, Harley Davidson rides through Melbourne city and snorkeling, scuba diving and scooba-dooing at the Great Barrier Reef. Self-drive journeys across scenic routes like the Great Ocean Road, the Sunshine Route and the Grand Pacific Drive as well as visiting the Formula 1 Grand Prix Circuit in Phillip Island are witnessing steadily rising demand from Indian vacationers. In the past year, Tourism Australia has delivered a successful brand campaign ?There?s Nothing Like Australia?, across multiple media platforms including television, print, online and out-of-home, aimed at promoting Australia as a must-visit destination with some of the world?s best tourism experiences. There have also been tie-ups with airlines and leading travel partners with enticing tactical offers for potential travelers. Commenting on the occasion, Nishant Kashikar, Country Manager ? India& Gulf, Tourism Australia said, ?We are honoredto receive this award from readers of a one of India?s highly renowned travel publications. It is a testament of the fact that Indian travelers believe Australia deliverspremium and safeadventure experiences. The popularity of Australia as aholiday destination is also reflecting in the statistics ? the initial4 months of 2014witnessed a solid22% increase in leisure visitor arrivals from India to Australia. We look forward to sustaining this momentum and welcoming more Indian travelers to Australia in the months to come.? Australia has been witnessing a consistent increase in visitor arrivals from India. There were 17,000 visitors from India during April 2014, bringing the total for the four months to April to 60,800, an increase of 13.6 per cent relative to the same period previous year. The Tourism Forecasting Committee (Forecast 2013 Issue 2), estimates arrivals from India to Australia to be 179,000 for the year 2013-14. Arrivals from India are expected to perform well, with an average annual financial year growth rate of 7.2 per cent through to the financial year 2020-21. India is currently the 11th largest inbound market for arrivals as at April 2014. The Lonely Planet Magazine India Travel Awards celebrates the best travel experiences available to Indians, creating an exclusive club of hotels and destinations that Indians love and will return to.An expert panel, comprising heads of the travel and tourism industry, shortlisted candidates in 32 categories, followingwhich, readers of Lonely Planet Magazine were invited to vote. About Tourism Australia Tourism Australia is responsible for promoting Australia world-wide as the world?s best destination for business and leisure. Through a wide range of activities Tourism Australia aims to raise awareness of Australia?s unique attributes which attract and entice visitors to experience our country. Our activities in 23 markets, including Australia, include advertising, public relations and media programs, trade shows and programs for the tourism industry, consumer promotions, online communications and research. In November 2010 Tourism Australia unveiled a new strategic approach for Australian tourism ? the 2020 Tourism Industry Potential - to improve the industry?s performance and competitiveness. The 2020 Tourism Industry Potential is a 10 year vision for the industry which aims to grow the overnight expenditure generated by tourism to as much as $140 billion by 2020.? To achieve the 2020 Potential, Tourism Australia operates in key markets around the world offering the greatest opportunities for tourism growth including Australia. This includes established markets such as the United Kingdom, Japan, New Zealand, USA, Germany, Korea, and China; growth markets such as Canada, Singapore, Malaysia, Hong Kong, Taiwan, India; Thailand, and Gulf Countries. For more information visit www.tourism.australia.com | www.facebook.com/seeaustralia ?


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