Craft your New Year Party with Witlinger

Mumbai, 28th December 2016: This festive season wrap your hands around the new curvy bottles of India’s first authentic craft beer Witlinger and wet your throats with a zesty flavor of honestly crafted Wheat Ale beer. Enjoy a flavorsome togetherness and add more fun to your celebration with freshly brewed craft beer, which brings 130 years legacy of traditional brewing expertise from United Kingdom to India. Adding a festivity spirit to this season, the brand is giving a chance to own your individual “Witparty”, a legacy started by Witlinger.

2016 was a year of Craft beverage revolution, with the wind of number of breweries and brewed beers coming in the market. The idea of drinking beer is changing with the fact that now people are going for beer taste rather than having a kick after drinking any alcoholic drink. It’s the perfect party starter drink as it leads to better conversations and long festive nights. Craft beer is swiftly catching up with youth because of its perfect and balanced blend of adventurous flavors and alcohol volume. Witlinger by Kama Impex Pvt. Ltd is brewed with a sole idea of providing the beer lovers with varied and premium quality craft beer experience. The White Ale beer is the refreshing Belgium style wheat beer with a lingering taste of orange zest and spices. It is cloudy and partially filtered and has fruity flavors making it easy to drink beer any time of the day. The crisp beer is brewed with wheat malt and using traditional Ale yeast. 

Speaking on Witlinger and craft beer being a party starter for this festive season Anuj Kushwah, Managing Director and founder of Kaama Impex Pvt. Ltd said, “Witlinger has its own fan following amongst the beer lovers due to its unique style and flavorsome taste that no other beer brand in the country can match. Now, they will be able to enjoy it in bottle and take it with them or gift to their friends, giving an honest and tasteful craft beer experience of UK. Christmas is all about fun and offers a perfect occasion to try some new flavors and get high on festivity spirit. WitParty is an extension of our idea to offer a unique and personal experience to beer lovers and promote the culture of young and vibrant India”

Jasmeet Marwah , Owner of Flyp@Mtv Café said , ““Every year, we do something fun and different to make the holiday season memorable for our visitors. The festive parties are a great way for beer lovers and brewers to add a personal touch to their Christmas celebration. We create such an atmosphere where everyone felt so comfortable and as though they owned the place. Witlinger has its own fan following and WitParty comes as a bonanza for beer lovers to enjoy the maximum this Christmas.”

Mukesh Reddy, Famous Bartender and event organizer from South India said,” there is a huge shift in the drinking trend. People have become more open to exploring new flavors and new brands. However winter comes with a drawback of less beer intake, and that’s where a craft beer comes in as it is an all season drink. Craft beer cocktails are catching pace and the flavors of witlinger makes it one of the best party starter option. From summer delight, beer has moved towards winter delights with the craft beer concept.”

Available in two variants, Witlinger Wheat Ale and Witlinger Lager, the bottle is priced at Rs 150 and Rs 160 per bottle in Delhi and Mumbai market respectively. The packaging and designing take cues from a traditional Belgium bottle profile, thus bringing a signature look of finest, premium and adventurous beer brand. The ‘Any Time’ beer is already is big hit in major bars, retail outlets, restaurants, clubs, 5 star hotels and cafes including Beer café, Warehouse, Townhouse, Open House and Lord of Drinks among others.  

The demand for premium craft beer is increasing in India, as more and more people are switching to craft beer for its unique taste and healthy ingredients. Indian premium beer industry is set to grow at 30% year on year and craft beer will share the biggest chunk of this growth in 2017.

“Witlinger gives a chance to organize and enjoy your own individual “Witparty” with the wave of Witlinger beer this season. “

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